Holtzbrinck Online: Brooklyn Style Pizza?

November 14, 2006

Brooklyn Style Pizza?

While reading Slice the other day I saw that Domino's is now offering "Brooklyn Style Pizza". While I am appalled by this notion on basic principles I am particularly unsettled by the Brooklyn Style Pizza Website.

Ok, if you visited the site I'm going to encourage you to take a few deep breaths to clear your head. I can't decide if I'm more offended by the awful Brooklyn stereotype or the terrible web design that's at work here. I'm not a Brooklyn native, but the part that I live in now certainly lacks many of the elements Domino's nightmarish Bizzaro-Brooklyn. So that's appalling because I have grown to love my neighborhood and its hard to imagine anything being further from my home than this website.

On the other hand, the terrible decision to embrace such an obnoxious web design philosophy only compounds the problem - a company like Domino's does not get a website this bad by accident. So at some point someone sat down and said "this will make an excellent website".

If you want more grisly details you can read the NY Times article.

Posted by Matt on November 14, 2006 at 09:47 AM in Marketing/Advertising, Thought of the Day, Web 2.0 | Permalink

Comments

Why in the world am I only learning about this pizza blog now?

Posted by: Jeff | November 14, 2006 at 05:00 PM

I don't know, I could swear that I had mentioned it to you before, but probably only in passing.

One of the things I don't like about them is that they tend to do a lot of Flickr sets rather than actually writing out reviews, and all that does is make me want to eat pizza, without letting me know any details about that place.

Posted by: Matt | November 15, 2006 at 10:05 AM

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Books

Gene Yang: American Born Chinese
From Matt: I read this before it became a National Book Award finalist and found it stunning and elegant in its simplicity.
Nathaniel Philbrick: In the Heart of the Sea: The Tragedy of the Whaleship Essex
From Meredith: If you can handle the grisly details, this book offers a rich account of the adventure and tragedy that inspired the ending of Melville’s Moby Dick. Philbrick’s version of this famous true story is packed with fascinating historical anecdotes, medical facts, and psychology that truly bring home what happened to the crew aboard the Nantucket whaleship sunk by a sperm whale in the South Pacific in the early 1800s.
Ivan Turgenev: Sketches from a Hunter's Album
From Mina: As I’d long wanted to read the entire collection of Turgenev’s Sketches (and as I was in the frame of mind to read stories involving samovars and meals of dark bread and kvas), I did just that this weekend. The lapidary beauty of the stories will take your breath away.
Daniel Keyes: Flowers for Algernon
From Carey: A short, but haunting classic read that investigates the benefits of having a superior IQ or is ignorance truly bliss. Through his reflective journal entries, experience Charlie’s transformation from a mentally retarded adult to a lab-made genius. An honest story on the cruelties of life and society.
Steven Levy: The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
From Jeff: Really great history of the iPod, from conception to rise and ultimate influence of a generation (or rather, lots of generations; there aren't many appliances that both my stepmom and I agree we can't live without) I've liked Levy since his last book about Apple, "Insanely Great." Where that one was, well, great, this one's, uh, perfect.

Music

The Hard and the Easy: Great Big Sea
From Matt: One of those wonderful internet finds, The Hard and the Easy mixes traditional Newfoundland folk songs with modern pop - great for those days when you wish you were a pirate.
Zox: The Wait
From Meredith: This indie band’s music is a blend of rock, reggae, punk, balladry, and classical, among other genres, and their signature sound comes from the electric violin. Their sophomore album is a great sampling of their style. After touring hard for two years, Zox will begin writing their next album this winter – I’m excited to see what’s next.
Marvin Gaye: What's Going On
From Mina: I am always into this album. As socially, politically, and musically relevant today as it was when it was issued in 1971 as far as I’m concerned. I don’t know of too many songwriters who can successfully incorporate “fish full of mercury” into the lyrics for a song.
Joni Mitchell: Blue
From Carey: Joni may be an old folk favorite for many, but she’s a relatively new discovery to me. Her simple acoustic accompaniment and distinctive melodies allow the listeners to explore the graceful highs and sultry lows of Joni’s voice. Get ready to tap your foot and sing out loud.
Sparklehorse: Dreamt for Light Years in the Belly of a Mountain
From Jeff: Really, really great stuff from mostly one-man band Mark Linkous, here getting help from producer Danger Mouse and Steven Drozd from The Flaming Lips. However, my favorite songs are the ones that Linkous recorded by himself, playing all instruments, like "Shade and Honey." Contender for best record of the year.
Sodastream: Reservations
From Jeff: I bought this Australian duo's first CD back in 1999, and hadn't thought of them in years--and didn't even know they were still around--until I saw this last week, which is their new record. Their sound hasn't changed much in almost a decade, and that's mostly a good thing; it's still quiet, calm, and really good.
Beck: The Information
From Jeff: Wow, this CD is just plain awful; it sounds like a bad Beck impersonation, except it's really him. Five or so years after his majestic and perfect Sea Change, he's going back his Mutations-era white-boy funk, and it's just not working.

Film

The Prestige
From Matt: The scriptwriters made quite a few changes from the book, but they were all for the best - and booklover though I am I have to admit that its better to see magic than to read about it.
Mon Oncle
From Mina: I adore this film. Monsieur Hulot’s very modern sister and brother-in-law don’t know what to do with Tati’s charmingly untidy and bungling protagonist, who inhabits a world where meaning is still more important than appearances.
Laputa: Castle in the Sky
From Carey: A must see Hayao Miyazaki’s anime is Laputa: Castle in the Sky, originally released in 1986. A fantasy film that explores the altruistic and compassionate nature of humans, aspects lost through repeated exposure to power, technology, and the complexities brought by the combination of the two.