Back in November, Meredith wrote a post on We Are Smarter Than Me, an anticipated Pearson publication that is a collaborative effort of thousands of authors registered on WeAreSmarter.org. Today, Penguin UK launched a similar effort - its first wiki novel A Million Penguins.
Using MediaWiki technology, anyone who registers on www.amillionpenguins.com is able to edit and/or add onto this web-based tale for the next 5 weeks. Already, there are 500 posts (some by return users), four chapters, and an interlude. While there are no definite plans to publish a print version, the site has quickly developed a decent web community during the first day of launch. By opening registration to any willing participants, it’s questionable whether the material spawned will be quality ficiton, but this is surely beneficial to Penguin’s brand recognition, site traffic, and their entry to social networking.
Read about Penguin UK's wiki novel in this Reuter article.


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Posted by: GoGolfer | July 12, 2007 at 04:17 PM