Featured as the Entrepreneur of the Week on Yahoo finance is
Threadless.com. I first heard of
Threadless.com when a friend mentioned it on Facebook a few months ago. I paid
no attention to the fact that it attracted a huge web following, all I focused
on were their laid-back, yet fashionably hip t-shirts. If I had to describe the
website in two words, it would be “T-shirts galore”.
Threadless.com is a retail business that heavily relies on consumer judgments. A majority of t-shirt designs are submitted by registered users via the website and are voted on to determine which designs will go into production. Every registered user has a blog and posts or comments on shirts for sale are cross-referenced on the respective product page. The brilliance of it all is that the community built by this website ensures a constant supply of fresh and original merchandise and then sells it to the same crowd. By passing on production decisions to the site users, calculating the equilibrium on the pesky supply & demand graph is probably avoidable.
Creators of Threadless.com, Nickell and DeHart, have accredited their success to the intricate web community they’ve built. Where else can one reach an international audience and bypass the dilemmas of assorted time zones? Nowhere.


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