Last week, UK publisher Pearson announced plans to publish a book next fall that will have thousands of authors. Tentatively titled We Are Smarter Than Me, the book will examine how Web 2.0 technologies such as social networks, blogs, and wikis can benefit businesses. Collaborators on the project, Pearson, The MIT Sloan School of Management, and The Wharton School have invited more than a million business professionals and faculty, students, and alumni from the business schools to collectively write the book on business best practices in the age of Web 2.0. Starting with chapter headings and some initial content, contributing authors will be asked to provide real examples of businesses that are trying to harness the power of communities and explore what works and what doesn’t. The project will use wiki technology to allow authors to add and edit contributions through the WeAreSmarter.org website. Then the material will be turned over to ghostwriters who will turn it into a 120-page book whose profits will be donated to a charity. Contributing authors won't be compensated, but they will be credited in the book and on the website. Inspired by Wikipedia, a wiki-produced, not-for-profit online encyclopedia, the project builds on the idea (presented in James Surowiecki’s book The Wisdom of the Crowds) that large groups of people working together can be “smarter,” make better decisions, and come up with better solutions and predictions. Read more about this publishing project here and here.


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