Okay. You probably can't make out the image, but it is the first installment of Donick Carey's cartoon, Lil' Bush, chronicling the mishaps of grade-schooler, George Bush and his young cronies, Lil' Condi, Lil' Rummy, and Lil' Cheney. Cary, who couldn't get any of his project ideas picked up by the networks, was offered an Orson Wellesian deal by Amp'd Mobile to produce a show with creative authority over content. Lil' Bush debuted on 1 September, and new episodes are scheduled to be released every week for six weeks (read more). Amp'd is obviously interested in enticing new subscribers with video options (as are ESPN Mobile and Virgin Mobile, with varying degrees of success), in particular, the holy grail of all demographics, talkative 18- to-24 years-olds. With such technologies, you're forced to look at the big picture rather than immediately evident bumps in profit; only 3% of mobile users (that is, 7 million customers) purchase video services, but this number is projected to triple in the next few years. What intrigues me is the potential of cell phone technologies and shows specifically created for this platform to spur political debate. I wonder how long it will take for the political right to come up with a video riposte to Lil' Bush.


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